Music Television Modern Phenomenon or Passing Fad Essay

Music Television: Modern Phenomenon or Passing Fad? Dr. Pitton’s Comments: This student was asked in this essay to write about the causes of a modern phenomena. In active prose, she did an excellent job both of detailing the popularity of music television in todays society and offering a variety of creative and innovative reasons for this effect. MTV promotes a romanticized teen lifestyle, reflecting the images of famous artists that differ with the realities of the â€Å"Generation X† lifestyle. While some view the station as â€Å"illustrated radio† or an entertainment network for viewers’ pleasure, others more accurately consider it as an advertising enterprise that endorses products and promotes attitudes†¦show more content†¦Advertising agent Kevin Burns explains, â€Å"if you are a national advertiser and you buy teens, you are going to buy MTV† (â€Å"Viacom† 11). MTV appealed to its viewers by constantly televising popular singers and other role models. A music video endorses many nonmaterial items, as well as material items. Regular inter- program commercials usually promote brands of physical items. However, in music videos with the popular singers, messages, and images are promoted to the viewer. Videos increase an entertainer’s popularity, thus promoting his/her record, producer, type of music, style of dance, and physical image. This popularity increases profit industries. The artist’s record sales boom, benefiting not only the record company but also the record stores and any other person involved in the process of production. â€Å"MTV was dealing with the [record] labels, not the artists,† states R. Serge Denisoff (154). With so many brands and agencies waiting to place their ads on MTV, the network itself needed to advertise its own information and existence in some way to increase its own profit. The network began to air animated segments after commercial breaks that endorsed the MTV logo. Then in 1989, the network issued â€Å"In The Bin,† a newsletter designed to unite MTV, VH1, and retailers (Newman, â€Å"MTV Spreads† 55). The newsletter included advertisements and information about new developments in the MTV Network. TheseShow MoreRelatedWhat Makes A New Fashion?1796 Words   |  8 Pagesbeen introduced by the power of people; however, some fads became more popular than others. Popularity in the latest fashions has to do with how easy to wear, creative, and different the fashions are. Creative trends usually get people’s attention because the they stand out more. A different look, however, tends to capture people’s attention, so one trend is not worn for a long time. 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